Post I did for Pro-Ject on the Stash “Sprayed In Full” show at The Seventh Letter:
This past Saturday evening, NYC icon Stash had his “Sprayed In Full” opening at The Seventh Letter Gallery in Los Angeles, done in conjunction with Reebok. Among other accomplishments, Stash essentially spearheaded the birth of Streetwear in the early 90s, when (along with Futura2000) Stash made the “Phillies Blunt” t-shirts. From that era through today, Stash has laid down many of the bricks that make up the foundation of the graphic apparel, sneaker and street wear movements.
A pioneer of collaboration, Stash has done deals with Gravis, Burton, Lacoste, Vans, Nike, and now Reebok. At his former “Recon” brand/Manhattan Store, the Sneaker Culture had a home where limited edition Nikes flew on-and-off the shelves at a furious pace, and the phenomenon of a line around the corner for a pair of kicks, t-shirt or cap was born.
See the photos from the “Sprayed In Full” exhibit above. The show will be up until April 12th. Seventh Letter is located at 346 North Fairfax Ave Los Angeles, CA
For more info on Stash’s collabs sneaker-wise, click here.
Read about the “NY Brand Underground” via The New York Times